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About us

GEMROCK PERÚ

Searching for treasure, creating beauty and sharing happiness, while protecting the planet

WHAT MAKES US UNIQUE

ETHICALLY MINED, ETHICALLY SOURCED, ETHICALLY PRODUCED & ENVIRONMENTALLY FRIENDLY

Gemrock Peru is a globally spearheading company in the field of ethical mining and production, as well as environmental conservation in the crystal industry. We aspire to do business by doing good. With Gemrock Peru, ethics and environmental conservation are not just “marketing gimmicks”. Under the leadership of owner and general manager Stefan Austermühle, a biologist with more than 35 years of career in environmental conservation and sustainable development on three continents, Gemrock Peru is actually doing what we promise.

We have clear rules on ethical mining, sourcing, and production. We are not participating in any illegal or informal business, being so common in our global industry. Our workers benefit from all required safety measures and labor benefits. We promote gender equality and healthy quality jobs. Read more

We are calculating our carbon footprint and our ecological footprint and we are working to reduce it year by year. Read more about our environmental conservation efforts.

Be part of the Gemrock family and do your part to help us protect the environment. Buy your crystals by paying the Carbon-positive price. Learn more

Do you want it really green? Be part of a globally unique initiative and invest in one or several asset-backed Gemrock Crystal NFTs and benefit from special discounts, profits, and annual payouts. Learn More

Read our 2021 Sustainability Report to see what we already did and what we still have to do.

01

SEARCHING FOR TREASURE

We are regularly traveling through the coastal deserts of Peru, the Andes, and even the Amazon rainforest in search of Mother Nature’s hidden treasures such as crystal specimens, high-quality minerals, as well as new types of colorful stones and minerals.

02

CREATING BEAUTY

We are converting minerals and semi-precious stones into decoration, pieces of art, and jewelry. We always strive for great design and the best quality. We are satisfied when our product looks so good that we would rather keep it for ourselves than sell it. Nothing below that makes us feel happy.

03

SHARING HAPPINESS

Those who trade in stones and jewelry usually share our passion for the beauty of nature. Also, of course, the final consumer buys the products (which have no practical value) for only one reason: they want to enjoy this precious and beautiful object and be happy to own it. In fact, we are in the business of selling happiness. Happy people make the world a better place and we love the fact that our work is contributing to this goal.

04

WE ARE A LEGALLY ESTABLISHED COMPANY SUPPORTING THE SUSTAINABLE DEVELOPMENT OF OUR COUNTRY

Our business area in Peru is plagued by black work, a lack of respect for the worker, and pollution of the environment. We are proud of the fact that we are one of the very few legally established companies, that create real jobs providing all the labor and social benefits required and that we have managed to develop extraction and production processes that respect nature and reduce the environmental impact to the minimum possible.

HOW WE STARTED

Gemrock Peru S.A.C. was born in 2017 as one of the few legally established Peruvian lapidary workshops in the area of ​​artisanal production of semi-precious stone cabochons for jewelry and decorative products made from stone. From the beginning, it was our goal to produce high-quality products,  create real jobs with all labor benefits, and achieve environmentally friendly and sustainable production. It was a long learning process to combine the existing artisanal empirical knowledge in Peru with modern machinery and processes imported from abroad. We are still learning more day by day. Nevertheless, over the course of the last five years, Gemrock Peru has managed to become a global wholesaler of the highest-quality products and crystal specimens.

2020
In 2020 we implemented a new dimension of our commercial development:
In the middle of pandemic shock and economic downturn we implemented a bold plan swimming against the current:

Instead of shrinking we invested: moving to a bigger location, building machines, hiring more staff, stocking up rough stone, joining ranks with a jeweler company and developing new products we used the global COVID shock to transform into Peru´s biggest cutting facility and a global wholesaler of Peruvian decor, jewelry and gemstone products.

2021
2021 a year of growth:
In 2021 we expanded the number of continents we are selling our products to. We are now catering to business clients all around the world. You can find our products now in shops in North America, in South America, in Europe, in Asia and in Australia.

We also expanded our range of products. We are now offering crystal specimen, decor products, home-decor products, jewelry and spiritual products.

2022
In 2022 we focus on the environment:
While ethical mining and production as well as the conservation of the environment has been on our mind and in our actions right from the start, we so far did not have a systematic approach. Therefore we are now improving on this. We did measure our 2021 carbon footprint as the baseline for future improvement. We are now starting spearheading and unique initiatives to preserve the environment and you can be part of this by buying your crystal with the carbon-positive price and by investing in our Gemrock Crystal-NFTs.

Gemrock Peru can righteously claim to be a tide-changing global leader in ethical crystal mining and production and environmental protection in the crystal industry. Read our 2021 Sustainability Report